37. DaBaby

DaBaby burst onto the scene in 2019–2020 with back-to-back No. 1 hits like “Rockstar” and high-energy festival sets. Labels and brands saw him as the next dominant rap superstar ready for arena tours, endorsements, and crossover pop success.
At Rolling Loud 2021, DaBaby made inflammatory comments about HIV/AIDS and the LGBTQ+ community during his set. The backlash was immediate and brutal—festivals dropped him, brands pulled deals, and radio airplay vanished. His once-rocket-ship career trajectory stalled completely, leaving him largely absent from mainstream charts and stages.